ALG specializes in music estate management and representation of timeless entertainment brands.
We oversee the licensing of name, likeness and other intellectual property rights for film, television,
literary and documentary projects, brand collaborations, consumer products and more.
We provide services tailored to the needs of artist and music estates, including oversight
of royalty audits and transactions involving the sale or administration of client-controlled assets.
ARTIST ESTATE MANAGEMENT
Celebrity and music estate management is a highly specialized field. Our experienced team understands the intricacies and dynamics of working with estates to achieve legacy preservation and financial growth goals.
As a music estate manager, we work closely with heirs, legal and financial professionals to broaden the value of name, likeness and other IP assets through media, content and consumer goods opportunities.
IP RIGHTS LICENSING & PROTECTION
We work with brand partners around the globe, including luxury and specialty apparel companies, documentary and feature filmmakers, media platforms, major musical instrument manufacturers and more.
We interact with client-appointed IP counsel to ensure that trademarks are filed and maintained, we identify possible rights infringements and we advise clients when it’s necessary to take further action.
SOCIAL FAN ENGAGEMENT
Social media platforms such as Instagram, Twitter and Facebook provide an immediate connection with core fans and curious observers, allowing carefully curated messaging to maximize engagement.
We create and utilize verified accounts as the official voice of living legends and artist estates, providing a direct channel to announce news, upcoming licensed products and media projects, experiential events and more.
Our Work
We ideate compelling content, officially licensed products, brand ambassadorships and unique experiential activations.
IGGY POP x STUMPTOWN COFFEE ROASTERS
BLUES BROTHERS x TCM WINES
BOB DYLAN x MOLESKINE
MICK ROCK x VACANT (Sony Music Japan)
ALG PRINCIPALS
Boutique by design.
ASHLEY AUSTIN
CEO
Ashley Austin is the founder & CEO of ALG Brands, a full-service management firm devoted to managing the estates and legacies of iconic personalities, including overseeing the licensing of name, likeness, and other intellectual property rights for film, television, literary, and documentary projects, brand collaborations, and consumer products.
Her carefully curated roster is made up of household names, culturally significant artists and so many more creators who have impacted our collective pop culture in important ways.
With just under two decades in the business, Austin sits at an enviable position in the industry. A digital native, full of fresh ideas and youthful vigor, she pairs an innate understanding of how to succeed in today’s fast-moving digital marketplace with a restrained, sober respect for the challenges stewards face when managing an important legacy, earned over her many years working directly with talent in the music business.
SCOTT AUSTIN
COO
Scott Austin is Chief Operating Officer of ALG, responsible for business development and client transactions.
Scott oversees macro strategy as well as all aspects of deal negotiations and execution on behalf of ALG clientele.
Leveraging more than two decades of experience in roles at Capitol Records, Maverick Recording Company, and Warner Bros. Records, Scott has extensive knowledge of intellectual property rights management, licensing and protection.